Sv\u011bt maloobchodu a supermarket\u016f pro\u0161el v posledn\u00edch letech v\u00fdraznou prom\u011bnou, p\u0159i\u010dem\u017e vzestup online nakupov\u00e1n\u00ed zm\u011bnil zp\u016fsob, jak\u00fdm spot\u0159ebitel\u00e9 nakupuj\u00ed potraviny. Jedna spole\u010dnost, kter\u00e1 st\u00e1la v pop\u0159ed\u00ed t\u00e9to revoluce, je Ocado, online supermarket se s\u00eddlem ve Spojen\u00e9m kr\u00e1lovstv\u00ed. V tomto \u010dl\u00e1nku prozkoum\u00e1me, jak se spole\u010dnost Ocado stala pr\u016fkopn\u00edkem v online potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu a jak\u00e9 jsou kl\u00ed\u010dov\u00e9 faktory jejich \u00fasp\u011bchu.<\/p>\n\n\n\n
Ocado zalo\u017eili v roce 2000 t\u0159i b\u00fdval\u00ed bank\u00e9\u0159i Goldman Sachs: Tim Steiner, Jason Gissing a Jonathan Faiman. Viz\u00ed spole\u010dnosti bylo vytvo\u0159it online obchod s potravinami, kter\u00fd by zp\u016fsobil revoluci ve zp\u016fsobu, jak\u00fdm lid\u00e9 nakupuj\u00ed potraviny. Na rozd\u00edl od tradi\u010dn\u00edch supermarket\u016f funguje Ocado v\u00fdhradn\u011b online, bez kamenn\u00fdch obchod\u016f.<\/p>\n\n\n\n
Od sv\u00e9ho po\u010d\u00e1tku se spole\u010dnost Ocado rozhodla zkombinovat \u0161pi\u010dkovou technologii s obrovsk\u00fdm v\u00fdb\u011brem produkt\u016f, aby z\u00e1kazn\u00edk\u016fm poskytla pohodln\u00fd a efektivn\u00ed z\u00e1\u017eitek z nakupov\u00e1n\u00ed.<\/p>\n\n\n\n
Jedn\u00edm z kl\u00ed\u010dov\u00fdch faktor\u016f, kter\u00e9 odli\u0161uj\u00ed Ocado od ostatn\u00edch online supermarket\u016f, je jeho patentovan\u00e1 technologie zn\u00e1m\u00e1 jako Ocado Smart Platform (OSP). OSP je vysoce sofistikovan\u00fd syst\u00e9m, kter\u00fd zahrnuje ka\u017ed\u00fd aspekt online obchodu s potravinami, od zpracov\u00e1n\u00ed objedn\u00e1vek a pln\u011bn\u00ed a\u017e po logistiku dod\u00e1vek.<\/p>\n\n\n\n
OSP vyu\u017e\u00edv\u00e1 s\u00ed\u0165 automatizovan\u00fdch sklad\u016f, zn\u00e1m\u00fdch tak\u00e9 jako Customer Fulfillment Centers (CFC), vybaven\u00fdch nejmodern\u011bj\u0161\u00edmi roboty, kte\u0159\u00ed efektivn\u011b vyb\u00edraj\u00ed a bal\u00ed objedn\u00e1vky potravin. Tato \u0161pi\u010dkov\u00e1 technologie umo\u017e\u0148uje spole\u010dnosti Ocado zpracovat velk\u00e9 mno\u017estv\u00ed objedn\u00e1vek s p\u0159esnost\u00ed a rychlost\u00ed.<\/p>\n\n\n\n
\u00dasp\u011bch spole\u010dnosti Ocado nen\u00ed p\u0159ipisov\u00e1n pouze jej\u00ed pokro\u010dil\u00e9 technologii, ale tak\u00e9 jej\u00edm strategick\u00fdm partnerstv\u00edm. Spole\u010dnost spolupracovala s n\u011bkolika v\u00fdznamn\u00fdmi maloobchodn\u00edky, jak ve Velk\u00e9 Brit\u00e1nii, tak v mezin\u00e1rodn\u00edm m\u011b\u0159\u00edtku, aby jim poskytla infrastrukturu a technologie pot\u0159ebn\u00e9 k provozov\u00e1n\u00ed online slu\u017eeb s potravinami.<\/p>\n\n\n\n
Jedno z nejpozoruhodn\u011bj\u0161\u00edch partnerstv\u00ed je s britsk\u00fdm gigantem supermarket\u016f Marks & Spencer (M&S). V roce 2019 spole\u010dnost Ocado ukon\u010dila svou smlouvu s Waitrose a vytvo\u0159ila nov\u00e9 partnerstv\u00ed s M&S, aby v\u00fdhradn\u011b prod\u00e1vala sv\u00e9 produkty prost\u0159ednictv\u00edm platformy Ocado. Tento krok d\u00e1le pos\u00edlil pozici spole\u010dnosti Ocado na trhu a umo\u017enil spole\u010dnosti M&S poprv\u00e9 vstoupit do online obchodu s potravinami.<\/p>\n\n\n\n
Krom\u011b sv\u00fdch britsk\u00fdch partnerstv\u00ed se Ocado tak\u00e9 pustil na mezin\u00e1rodn\u00ed trhy prost\u0159ednictv\u00edm licen\u010dn\u00edch dohod se z\u00e1mo\u0159sk\u00fdmi maloobchodn\u00edky. Tyto dohody umo\u017enily spole\u010dnosti Ocado roz\u0161\u00ed\u0159it svou p\u0159\u00edtomnost v zem\u00edch, jako jsou Spojen\u00e9 st\u00e1ty, Kanada a Austr\u00e1lie, a umo\u017enit tak glob\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm za\u017e\u00edt pohodl\u00ed online nakupov\u00e1n\u00ed potravin poh\u00e1n\u011bn\u00e9 technologi\u00ed Ocado.<\/p>\n\n\n\n
Ocado klade velk\u00fd d\u016fraz na poskytov\u00e1n\u00ed v\u00fdjime\u010dn\u00e9 z\u00e1kaznick\u00e9 zku\u0161enosti. U\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 webov\u00e9 str\u00e1nky a mobiln\u00ed aplikace usnad\u0148uj\u00ed z\u00e1kazn\u00edk\u016fm proch\u00e1zet \u0161irokou \u0161k\u00e1lu produkt\u016f a zad\u00e1vat objedn\u00e1vky pouh\u00fdmi n\u011bkolika kliknut\u00edmi. Personalizovan\u00e1 doporu\u010den\u00ed a funkce \u0161et\u0159\u00edc\u00ed \u010das d\u00e1le vylep\u0161ily celkov\u00fd z\u00e1\u017eitek z nakupov\u00e1n\u00ed pro z\u00e1kazn\u00edky spole\u010dnosti Ocado.<\/p>\n\n\n\n
Nav\u00edc efektivn\u00ed doru\u010dovac\u00ed slu\u017eba spole\u010dnosti zaji\u0161\u0165uje, \u017ee objedn\u00e1vky doraz\u00ed rychle a v perfektn\u00edm stavu. Dod\u00e1vky spole\u010dnosti Ocado jsou vybaveny chladic\u00edmi syst\u00e9my, kter\u00e9 jim umo\u017e\u0148uj\u00ed zachovat \u010derstvost zbo\u017e\u00ed podl\u00e9haj\u00edc\u00edho zk\u00e1ze b\u011bhem p\u0159epravy.<\/p>\n\n\n\n
Spole\u010dnost Ocado se zav\u00e1zala k udr\u017eitelnosti a zavedla n\u011bkolik iniciativ ke sn\u00ed\u017een\u00ed dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed. Automatizovan\u00e1 distribu\u010dn\u00ed centra optimalizuj\u00ed \u00falo\u017en\u00fd prostor, sni\u017euj\u00ed pot\u0159ebu velk\u00fdch maloobchodn\u00edch budov a minimalizuj\u00ed spot\u0159ebu energie.<\/p>\n\n\n\n
Dod\u00e1vkov\u00fd park spole\u010dnosti Ocado nav\u00edc zahrnuje vozidla na elektrick\u00fd a vod\u00edkov\u00fd pohon, kter\u00e1 sni\u017euj\u00ed emise sklen\u00edkov\u00fdch plyn\u016f a p\u0159isp\u00edvaj\u00ed k ekologi\u010dt\u011bj\u0161\u00edmu dopravn\u00edmu syst\u00e9mu.<\/p>\n\n\n\n
Ocado se neust\u00e1le sna\u017e\u00ed inovovat a zlep\u0161ovat sv\u00e9 slu\u017eby. Spole\u010dnost p\u0159edstavila n\u011bkolik jedine\u010dn\u00fdch nab\u00eddek, kter\u00e9 uspokoj\u00ed vyv\u00edjej\u00edc\u00ed se pot\u0159eby z\u00e1kazn\u00edk\u016f. Jedn\u00edm z takov\u00fdch p\u0159\u00edklad\u016f je slu\u017eba \u201eZoom\u201c, kter\u00e1 poskytuje ultra rychl\u00e9 dod\u00e1vky potravin v ur\u010dit\u00e9m \u010dasov\u00e9m okn\u011b a oslovuje z\u00e1kazn\u00edky, kte\u0159\u00ed hledaj\u00ed okam\u017eit\u00e9 pohodl\u00ed.<\/p>\n\n\n\n
Nav\u00edc z\u00e1vazek spole\u010dnosti Ocado k technologi\u00edm vedl k experiment\u016fm s autonomn\u00edmi doru\u010dovac\u00edmi vozidly a drony s c\u00edlem d\u00e1le zv\u00fd\u0161it efektivitu doru\u010dov\u00e1n\u00ed a sn\u00ed\u017eit uhl\u00edkovou stopu sv\u00fdch operac\u00ed.<\/p>\n\n\n\n
Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee revolu\u010dn\u00ed p\u0159\u00edstup spole\u010dnosti Ocado k online nakupov\u00e1n\u00ed potravin, podporovan\u00fd jej\u00ed vysp\u011blou technologi\u00ed a strategick\u00fdmi partnerstv\u00edmi, upevnil jej\u00ed pozici l\u00eddra v tomto odv\u011btv\u00ed. T\u00edm, \u017ee up\u0159ednost\u0148uje z\u00e1kaznickou zku\u0161enost, udr\u017eitelnost a inovace, spole\u010dnost Ocado pokra\u010duje v p\u0159edefinov\u00e1n\u00ed zp\u016fsobu, jak\u00fdm lid\u00e9 nakupuj\u00ed potraviny, a inspiruje ostatn\u00ed maloobchodn\u00edky, aby se p\u0159izp\u016fsobili a p\u0159ijali digit\u00e1ln\u00ed transformaci odv\u011btv\u00ed supermarket\u016f.<\/p>\n\n\n\n
Vzhledem k tomu, \u017ee se technologie neust\u00e1le vyv\u00edjej\u00ed a preference spot\u0159ebitel\u016f se vyv\u00edjej\u00ed, z\u00e1vazek spole\u010dnosti Ocado z\u016fstat v \u010dele revoluce online supermarket\u016f nepochybn\u011b povede k dal\u0161\u00edmu r\u016fstu a \u00fasp\u011bchu spole\u010dnosti v nadch\u00e1zej\u00edc\u00edch letech.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sv\u011bt maloobchodu a supermarket\u016f pro\u0161el v posledn\u00edch letech v\u00fdraznou prom\u011bnou, p\u0159i\u010dem\u017e vzestup online nakupov\u00e1n\u00ed zm\u011bnil zp\u016fsob, jak\u00fdm spot\u0159ebitel\u00e9 nakupuj\u00ed potraviny. Jedna spole\u010dnost, kter\u00e1 st\u00e1la v pop\u0159ed\u00ed t\u00e9to revoluce, je Ocado, online supermarket se s\u00eddlem ve Spojen\u00e9m kr\u00e1lovstv\u00ed. V tomto \u010dl\u00e1nku prozkoum\u00e1me, jak se spole\u010dnost Ocado stala pr\u016fkopn\u00edkem v online potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu a jak\u00e9 jsou kl\u00ed\u010dov\u00e9 faktory jejich […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[49,5],"tags":[],"class_list":{"0":"post-210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-globalni-supermarkety","7":"category-uncategorized-cs","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"marketing","author_link":"https:\/\/bettersupermarkets.com\/cs\/author\/marketing\/"},"_links":{"self":[{"href":"https:\/\/bettersupermarkets.com\/cs\/wp-json\/wp\/v2\/posts\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bettersupermarkets.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bettersupermarkets.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bettersupermarkets.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bettersupermarkets.com\/cs\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":1,"href":"https:\/\/bettersupermarkets.com\/cs\/wp-json\/wp\/v2\/posts\/210\/revisions"}],"predecessor-version":[{"id":215,"href":"https:\/\/bettersupermarkets.com\/cs\/wp-json\/wp\/v2\/posts\/210\/revisions\/215"}],"wp:attachment":[{"href":"https:\/\/bettersupermarkets.com\/cs\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bettersupermarkets.com\/cs\/wp-json\/wp\/v2\/categories?post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bettersupermarkets.com\/cs\/wp-json\/wp\/v2\/tags?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}